Cause/Social, Automotive, Education
With the largest 600 Acres of campus, LPU has more than 25000 students from India and Abroad.LPU wants to change the communication to impactful communication with fresh ideas. The Communication shall flow over Digital, PR, Events, and OOH.
With 1 month of LPU research across the country what they know about LPU, comes with an 80% rational approach in communication that people know about. Hence we flipped it entirely with Emotional Communication.
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